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The Anatomy of Content Marketing Repinned by Bethany at Sunrise Digital Marketing. www.sunrisedigita... Let Sunrise Digital Marketing create a web presence that reflects your business. With experience in creating websites that are appealing to visitors and search engines, we can bring your business online in style.
Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?
"Perfect" might be pushing it a bit far, but these are some great qualities for content marketing! [infographic]