SUNO. Max: The collection started with East African textiles that I had been collecting for years. I started the line because I wanted to start a business in Kenya at the end of 2007, beginning of 2008. For years I had been promising friends that I'd make dresses and skirts out of the fabrics, so I figured that this would be a good way to do that. Erin: We were friends for about a year beforehand, and then Max had the idea and was looking for designers. That's kind of the way it happened.