Plastic Bags, Branding Cure, Shops Bags, Design Blah, Business Design, Stockholm Design, Design Labs, Pharmacy Branding, Co Design
Beautiful, accessible brand identity for Swedish pharmacy chain Vårdapoteket.
Sweden sounds so cool. Would love to visit someday. //Pharmacy branding by Stockholm Design Lab
Pharmacy’s New Branding Cures The Design Blahs Stockholm Design Lab gives the brand ID of a Swedish pharmacy chain a big old happy pill. Here’s something we don’t see too often: a graphic identity scheme for a pharmacy that isn’t a) antiseptic and vaguely intimidating, b) stuck in 1985, or c) both. (Looking at you, Rite Aid.)
Swedish pharmacy chain Vårdapoteket uses vivid jewel colors and cartoonish illustrations of the human body to create a lively look for the various bags, promotional signage, information leaflets, and wallpaper at its 24 stores. Sick people have different needs from someone shopping for discount soup cans. Research has shown that positive environmental factors can reduce patients’ anxiety and even contribute to their overall well-being.