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  • Rohit Bhargava

    #savethesecret (Best): In response to details of the Opening Ceremonies being leaked, British director Danny Boyle softly helped launch a Twitter campaign with the hashtag #savethesecret to encourage people to keep mum about what will happen - so we can all enjoy it in real time. Request accepted.

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VISA (Worst): The tagline of "Join our Global Cheer" is the perfect illustration of how this campaign and video put s the VISA brand front and center in an artificial way, and the gold tones offer an "only gold matters" sort of mentality that just doesn't match the ideals of the Games.

ROMNEY IN LONDON (Worst): Hoping to cash in on his Olympic "street cred" running Salt Lake in 2002, Romney visited the UK, but irked Brits with his comments that preparations seemed "disconcerting" - prompting British Prime Minister David Cameron to offer the greatest comeback ever ... "of course its easier to host an Olympics in the middle of nowhere." Ouch.

BRITISH AIRWAYS (Best): It's not often that you hear an airline say "don't fly" - but that is exactly the tagline of a campaign launched by BA to get Londoners to stay in the city during the games. Travel industry points = 0. Living up to being England's National airline = priceless.

british 2012 olympics

Olympics Games opening ceremonies over the years: in pictures... Class act: the Athens Games in 2004 was a classy affair, as would be expected from the original hosts Picture: GETTY IMAGES

Rebecca Adlington - Adlington is a 23-year-old British freestyle swimmer who had immense success in Beijing. She won gold medals in the 400- and 800-meter freestyle events, breaking the world record in the 800 final.

SAMSUNG (Worst): Here's a fact you may have missed ... the phone the Rowan Atkinson used during his comedic interlude in the Opening Ceremonies was actually a Samsung - not an iPhone. What a golden missed product placement opportunity - which could have been solved by getting him a phone in any other color than white.