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  • shooii.com.au

    Waiting for a train in South Korea? Billboards in subway stations feature a range of products that customers can then select and scan using QR codes with their mobile phones, only to have the selected groceries delivered later to their doorstep... woah!

  • Katherine Ruiz-Mitchell

    South Koreans can shop for groceries in virtual stores while they wait for the train. Photo displays with products were installed in subway stations - groceries are delivered to their home

  • Jia Ying Wang

    In a successful trial mobile-commerce campaign,Tesco Homeplus turned one of S. Korea's biggest subway stations into a virtual supermarket. A large, wall-length billboard showed a series of supermarket shelves as well as the images and prices of a range of products. While waiting for their trains to arrive, commuters could simply scan the QR code of their desired product on their smartphones, complete the web transaction, and wait for their purchase to be delivered to their homes within the day.

  • Gary G Social Media

    #QRCode grocery store - scan, add to virtual cart, pick up or delivery. Nice!

  • Ann McDonald

    British South Korean grocery chain Tesco connects with busy people through an innovative new concept, Home Plus that they launched in South Korea. They created billboards the subway stations that feature a range of products that customers can then select and scan using QR codes with their cell phones, only to have the selected groceries delivered later to their doorstep. The displays are set up just like aisles in any grocery store

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