called Social Design: How to Co-Mingle Social Features & Earn Traffic in which he revealed that if you add your site as an object on Facebook’s OpenGraph and a user then opts-in you are able to get all of their data. That’s right. Status updates, interests, friend – all of it. I immediately understood how that could affect conversion, in fact Mat told us that their application of this resulted in a decrease in bounce rate of 55% and an 80% increase of signups. Wow!
Are you in the market for a new job? Do you check out career opportunities elsewhere? If you’re thinking about doing a job search, first check your social media presence. Recruiters are using social networking sites to check on potential employees.