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Sixty-four percent of business owners say social media marketing is a promising tactic and they believe it provides returns — but they aren’t willing to go all in with it just yet and favor a more cautious approach. Another 20% are more bullish on its potential, according to the same study, while just 6% are hardcore skeptics

When I look at these stats, and then I look at the number of people still not leveraging social media to grow their businesses, I'm shocked!

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Devising a #SocialMedia campaign is a bit like baking a cake. You need to follow a tried and tested method if you want the best results. Interacting with different #SocialNetworking sites with no clear long-term goal is a good recipe for a campaign-crumble. A strategic plan needs to be in place coupled with a few simple indigents. For the recipe click on the image to be directed to our blog post.