Separate studies suggest that mobile, social and video are driving the growth. Mobile advertising is already a 5 billion market worldwide, a third of which is spent in the Asia-Pacific region, according to PwC. eMarketer forecasts that social networks will generate 10 billion in revenue in the U.S. next year.
Google revenues topped 10 billion for the second quarter in a row, coming in only slightly higher than their Q4 2011 10.58 billion. The Q1 2012 10.65 billion in revenue is a new record and reflects a 24 percent increase over the same quarter last year.
Looking ahead, the IAB, working with PwC, has done some revenue modelling for what we might see later in the year. In past years, even those where revenues declined, revenues for the second half of the year has always been higher than the first half, most likely taking into account increased holiday spend. For that reason, the IAB and PwC believe that this year overall will break records for the biggest-ever for online ad spend.
The IAB has published its half-year sales report for Internet advertising: just over 17 billion for the first six months of this year, another record for online advertising. But after two years of steady increase, we’re seeing a slowdown in growth: the increase of 14% over the same period in 2011 is down from a 23% increase the year before. Still, that 14% represents consistent growth.....
Next time you run a Google search, think about the fact that it’s just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684,478 pieces of content. Crazier still, online shoppers spend an average of $272,070 every minute. That’s over $391 million every day — quite the chunk of change.
The report found that digital ad revenue in the United States reached $59.6 billion in 2015, a 20 percent increase from the previous year and an all-time high. Sherrill Mane, the IAB’s senior vice president of research, analytics and measurement, suggested that this growth is particularly impressive considering the fact that the IAB has been releasing these reports for the past 20 years.
People in the UK now spend more time with media each day than they do sleeping. That’s according to an annual study from the British communications regulator Ofcom, which found that UK adults spend an average of 8 hours, 41 minutes per day with media, compared to 8 hours, 21 minutes sleeping.