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In today’s interactive advertising ecosystem, data has become a valuable form of currency. In fact, an April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts.

In today’s interactive advertising ecosystem, data has become a valuable form of currency. In fact, an April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts.

Ways that Their Company Needs to Improve Information Optimization According to Executives in North America, April 2012 (% of respondents)

Ways that Their Company Needs to Improve Information Optimization According to Executives in North America, April 2012 (% of respondents)

US Brand Marketers and Agencies Who Believe Data Access/Use Is Very Important to Their Ad Spending in 2012, by Industry (% of total)

US Brand Marketers and Agencies Who Believe Data Access/Use Is Very Important to Their Ad Spending in 2012, by Industry (% of total)

Ratio of Time Spent Attending to Facebook vs. the Rest of the Internet According to US Brand Marketers and Agencies, March & June 2012 (% of respondents)

Ratio of Time Spent Attending to Facebook vs. the Rest of the Internet According to US Brand Marketers and Agencies, March & June 2012 (% of respondents)

Leading Business Objectives for Social Media According to US Marketers, July 2012 (% of respondents)

Leading Business Objectives for Social Media According to US Marketers, July 2012 (% of respondents)

Percentage of US Tablet Owners Who Get More Info When They See Product of Interest on TV, Aug 2012

Percentage of US Tablet Owners Who Get More Info When They See Product of Interest on TV, Aug 2012

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