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    Android 6.0 Marshmallow Review: Google Outsmarts Apple By Guessing Your Next Move - WSJ

    Hold down the home button and Google Now on Tap will suggest next steps based...

    Apple’s iOS 9, left, and Google Android 6.0 ‘Marshmallow’ are more similar than different.

    Average Time Spent per Day with Mobile Internet Among US Smartphone and Tablet Users, In-App vs. Mobile Web, 2011-2017 (hrs:mins)

    Average Time Spent per Day with Major Media by US Adults, 2011-2017 (hrs:mins)

    Retargeting Website Visitors The website visitor retargeting in Yahoo Gemini is simple to set up. First you’ll have to add the tracking code to your site, but from there the interface is very basic. You can quickly build audiences in the UI based on pages users visited or didn’t visit.

    Apple Acquires Perceptio, An Artificial Intelligence Startup | TechCrunch

    iOS 7's native app icons embrace a flat design, breaking Apple's old habit of skeuomorphism. The result: simplistic icons with a vivid color palette. | #mobilewebsite

    Outside the US it’s a somewhat different story, with Android generating the majority of search query volume except in Canada, the UK and Australia.

    The slide below is responsible for the headline. It indicates that in the US, iOS devices are now seeing more search query volume than Android or Windows phones. The data don’t measure or reflect search activity on maps or vertical search in apps (except for search-engine apps). It’s important to point out, however, that the vast majority of search volume coming from iOS devices is happening through Google.

    What’s interesting in the following chart is that comScore says there are still more queries coming from PCs than mobile devices. However Google previously said that mobile query volume now exceeds desktop search queries. It could be that the discrepancy is explained because comScore is including Bing, Yahoo, Ask and AOL search data in the overall volume numbers. The majority of the queries on those engines are coming from the PC.

    Desktop search is flat or declining. Even though there is some “time-spent” growth on desktop or laptop computers, search appears to have peaked; query volume growth is now all mobile (including tablets). Search queries coming from tablets are showing the highest growth but that’s because they are growing from a smaller base. As a matter of absolute query volume, there’s more search happening on smartphones.

    Smartphones Enable Micro-Moments In addition to giving us more moments when we can share our promotions, the smartphone is driving a shift in consumer behavior that has expanded the types of products consumers search for. Google calls these micro-moments, and here’s an example: Whereas consumers used to have to set aside a good chunk of time to research bigger purchases like a new car or a mortgage for a house, now they are starting to take advantage of brief moments when they are not engaged i

    At Nexus Hardware Event Google Shows Now On Tap & Expanded Voice Actions New features expand search's range, make it more contextual and transactional.

    4 New Moments Every Marketer Should Know

    How-to searches on YouTube are growing, and successful brands are building content strategies around these “I-want-to-do” micro-moments.

    I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey

    Last-Touch Channel* Share of Mobile Phone Site Visits in North America, 2013-2015 (% of total referral traffic tracked by Adobe)

    How To Trick Google Into Thinking You’re Mobile-Friendly In an effort to provide a good user experience for mobile searchers, Google has been rewarding "mobile-friendly" sites with increased visibility in search results.

    Frequency with Which US SMBs Update/Plan to Update Their Website, Sep 2015 (% of respondents)

    US SMBs that Have a Mobile-Optimized Website, Sep 2014 & Sep 2015 (% of respondents)