Additionally, The Weather Company is launching this week its first Watson Ads, initially for Campbell’s Soups during cold weather days. Another campaign using the intelligently responsive ads, first announced in June, will be unveiled with Toyota in first quarter of next year.  The ads are designed to offer intelligent conversations with the brand via natural language conveyed through voice or text, with the result being highly personalized brand-related info.

Additionally, The Weather Company is launching this week its first Watson Ads, initially for Campbell’s Soups during cold weather days. Another campaign using the intelligently responsive ads, first announced in June, will be unveiled with Toyota in first quarter of next year. The ads are designed to offer intelligent conversations with the brand via natural language conveyed through voice or text, with the result being highly personalized brand-related info.

27 Proven Website Marketing Strategies for Businesses on a Tiny Budget #Infographic #SEO #SocialMedia

27 Proven Website Marketing Strategies for Businesses on a Tiny Budget #Infographic #SEO #SocialMedia

Digital creative adds the dimension of interaction to sight, sound, and motion – and greater interaction has been shown to drive brand effectiveness. For example, IAB, comScore, and Vibrant Media partnered to study the effectiveness of mobile advertising for Oreo, Hellman’s, and Microsoft Windows Phone. Standard banners were compared to the IAB Rising Stars, which include interaction.

8 Reasons Why Digital Advertising Works For Brands

Digital creative adds the dimension of interaction to sight, sound, and motion – and greater interaction has been shown to drive brand effectiveness. For example, IAB, comScore, and Vibrant Media partnered to study the effectiveness of mobile advertising for Oreo, Hellman’s, and Microsoft Windows Phone. Standard banners were compared to the IAB Rising Stars, which include interaction.

Nearly two-thirds of US advertisers surveyed by Advertiser Perceptions in the spring expected to increase their ad spending on mobile in the...

Nearly two-thirds of US advertisers surveyed by Advertiser Perceptions in the spring expected to increase their ad spending on mobile in the...

Nearly half of students surveyed said they plan to start their own business, yet fewer and fewer schools offer classes in how to start and run a business.

The New Era Of Youth Startups

Nearly half of students surveyed said they plan to start their own business, yet fewer and fewer schools offer classes in how to start and run a business.

Attitudes Toward Targeted Advertising According to US Internet Users, by Generation, Nov 2015 (% of respondents in each group)

Attitudes Toward Targeted Advertising According to US Internet Users, by Generation, Nov 2015 (% of respondents in each group)

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