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#mobile networking needs to be a part of your business plan. Using sites like #instagram are a great way to do that!

#mobile networking needs to be a part of your business plan. Using sites like #instagram are a great way to do that!

Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing, influence of mobile and video for apparel purchases. The research, put together by Compete on behalf of Google, found that more than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping, and 4 in 10 visited a store or retailer website as a result of watching apparel videos.

Study: Mobile And Video Are Key Drivers Of Apparel Purchases

Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing, influence of mobile and video for apparel purchases. The research, put together by Compete on behalf of Google, found that more than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping, and 4 in 10 visited a store or retailer website as a result of watching apparel videos.

Mobile Interactive Group (MIG) has released the results of a study into trends and expectations of the mobile industry for 2012.

Mobile Interactive Group (MIG) has released the results of a study into trends and expectations of the mobile industry for 2012.

For integrating newer media into existing marketing programs, a greater number of B2C marketers agreed they understood the use and value of newer digital channels like mobile and social media compared to B2B marketers. However, fewer B2C marketers felt their digital and traditional marketing programs were well integrated compared to their B2B peers (36% vs. 26%).

For integrating newer media into existing marketing programs, a greater number of B2C marketers agreed they understood the use and value of newer digital channels like mobile and social media compared to B2B marketers. However, fewer B2C marketers felt their digital and traditional marketing programs were well integrated compared to their B2B peers (36% vs. 26%).

Mobile marketing is on the move - Capitalising on 2012's success, mobile commerce is finally reaching its stride, and all the signs suggest that 2013 is a banner year for mobile.

Mobile marketing is on the move - Capitalising on 2012's success, mobile commerce is finally reaching its stride, and all the signs suggest that 2013 is a banner year for mobile.

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