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Expensive looking simplicity. Really Scandinavian but this is not what my brand is aiming for.

Expensive looking simplicity. Really Scandinavian but this is not what my brand is aiming for.

Lé Pastel on Behance curated by Packaging Diva PD. A high-end pastry shop with a variety of delicious desserts. Shop’s new identity was designed with one objective, to express quality within the whole brand and each of its touch points. Art direction, packaging, branding, graphic design.

Lé Pastel on Behance curated by Packaging Diva PD. A high-end pastry shop with a variety of delicious desserts. Shop’s new identity was designed with one objective, to express quality within the whole brand and each of its touch points. Art direction, packaging, branding, graphic design.

Envelopes in spruce green, olive green, pink, ochre, cream, and black.

Envelopes in spruce green, olive green, pink, ochre, cream, and black.