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Understanding color meanings (both positive and negative), and how they relate to your target audience (age, class, gender) will help you create a stronger brand palette. Take a look at the following infographic on color theory. Do the colors you use for your brand work for your target?
Colors Matters — Is the choice of colors for your brand more than just personal preference? Does it really matter what color choices you make for your logo and brand? Will your audience really feel differently because of the color combination? Yes. Color increases brand recognition by 80%. But what does color mean? ...