The customers perception is your reality. via @assistsocialmedia Do your members or clients know everything you do? How do you educate them about everything that happens behind the scenes without boring them? After all, they are looking to you to make things easier. This is a case where you need to SHOW not tell.
# 006 Who is your ideal client or customer? Make them the focal point of your marketing communications. Like a bullseye on a target - you'll hit the target (audience) more often if you have a focal point to aim towards.