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    Old wooden 1940s Master Lock store display.


    master lock

    Master No. 47 by Call Me Kip, via Flickr

    master lock

    1940's Master Lock counter display.

    master lock

    Feb 15. 2012 - February 15, 2012 — President Obama visits Master Lock to discuss American Manufacturing and the importance of insourcing jobs.

    2009 - Master Lock introduces World’s first set-your-own combination lock using letter and numbers, number 1590D.

    2009 - Master Lock introduces World’s first combination lock that opens in left/right/up/down movements, number 1500iD.

    2007-2010 - Master Lock introduced a full line of Door Hardware.

    2007 - Master Lock introduces its professional, high security line of padlocks, MAGNUM.

    2004 - Master Lock introduced its first TSA approved travel lock numbe4 4680.

    2002-2007 - Master Lock introduced a storage security line featuring product numbers 5400D, 5401D, 5404D, 5406D, 5408D, and Cash Boxes and key cabinets.

    200-2006 - Python introduced, 1580, Towing Security, 2050, 2051 Introduced, Expanded Towing Security Line to include Hitch Balls, Ball Mounts, Couplers and Towing Accessories, Introduced Power Sports Security Product Line, including Street Cuff 9-link and Street Cuff Heavy Metal.

    1983 - Master Lock’s “Tough Under Fire” commercial was put to the test on the popular national television show “FIGHT BACK” with David Horowitz. No. 15 locks were shot through and none opened. Needless to say, Master Lock passed the test.

    1983 - Master Lock won the CLIO award, the advertising industry’s equivalent to the OSCAR, for its new television commercial “Doubters”.

    1982 - Master Lock introduces its first resettable combination lock, 175.

    1974 - Master Lock aired its famous shot lock Super Bowl Commercial which gave them the tagline “Tough Under Fire."

    1971 - Master Lock introduced its first gun lock, number 90

    1967 - Along with print and radio advertising, Master Lock branched into television. The first commercial, in which a Master Lock padlock foils a bullet fired from a .44 Magnum pistol, was shown in 1967 on the NBC Today show with Hugh Downs, and the Tonight Show with Johnny Carson.

    1953-1955 - Master Lock redesigned the 1500D black dial combination lock. The new design is the same design that it has today.

    1939 - Master Lock moved in to its current production facilities located in Milwaukee, WI.

    1933 - Master Lock appeared at the World’s Fair in Chicago, Illinois. Master Lock taught the public about the construction and durability of laminated steel locks.

    1931 - Harry Soref received the only gold medal ever given by the American Association of Master Locksmiths for the greatest development in locks over the past 50 years.