Feb 15. 2012 - February 15, 2012 — President Obama visits Master Lock to discuss American Manufacturing and the importance of insourcing jobs.
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2009 - Master Lock introduces World’s first set-your-own combination lock using letter and numbers, number 1590D.
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2009 - Master Lock introduces World’s first combination lock that opens in left/right/up/down movements, number 1500iD.
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Master Speed Dial Combination Padlock - Combination lock is designed to open with directional movement instead of a number combination. You can open one-handed without looking using the directional combination of your choice, moving it left, right, up and/or down.
2004 - Master Lock introduced its first TSA approved travel lock numbe4 4680.
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TSA travel locks for securing compartments in your pack and shoulder bag.
2002-2007 - Master Lock introduced a storage security line featuring product numbers 5400D, 5401D, 5404D, 5406D, 5408D, and Cash Boxes and key cabinets.
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200-2006 - Python introduced, 1580, Towing Security, 2050, 2051 Introduced, Expanded Towing Security Line to include Hitch Balls, Ball Mounts, Couplers and Towing Accessories, Introduced Power Sports Security Product Line, including Street Cuff 9-link and Street Cuff Heavy Metal.
1983 - Master Lock’s “Tough Under Fire” commercial was put to the test on the popular national television show “FIGHT BACK” with David Horowitz. No. 15 locks were shot through and none opened. Needless to say, Master Lock passed the test.
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1983 - Master Lock won the CLIO award, the advertising industry’s equivalent to the OSCAR, for its new television commercial “Doubters”.
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1974 - Master Lock aired its famous shot lock Super Bowl Commercial which gave them the tagline “Tough Under Fire."
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Master Lock is recognized around the world as the authentic, enduring name in padlocks and security products. Since our founding in 1921, we have worked hard to earn and maintain the trust of our customers by delivering on our promise of strength and quality and by continually setting new standards for lock design, application and performance.
1967 - Along with print and radio advertising, Master Lock branched into television. The first commercial, in which a Master Lock padlock foils a bullet fired from a .44 Magnum pistol, was shown in 1967 on the NBC Today show with Hugh Downs, and the Tonight Show with Johnny Carson.
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1939 - Master Lock moved in to its current production facilities located in Milwaukee, WI.
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1939 - Master Lock moved in to its current production facilities located in Milwaukee, WI. - Formerly a brewery that had been closed due to prohibition.
1933 - Master Lock appeared at the World’s Fair in Chicago, Illinois. Master Lock taught the public about the construction and durability of laminated steel locks.
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1931 - Harry Soref received the only gold medal ever given by the American Association of Master Locksmiths for the greatest development in locks over the past 50 years.