Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott. Chicago : ALA TechSource, an imprint of the American Library Association, . Offers to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts.
The librarian's nitty-gritty guide to social media / Laura Solomon. / Chicago : ALA Editions, an imprint of the American Library Association, 2013. The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library.
Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections / David Lee King / CyberAge Books/Information Today, Inc., c2012. Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers. This is a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects.
The transformed library : e-books, expertise, and evolution / Jeannette Woodward. / Chicago : ALA Editions, an imprint of the American Library Association, 2013. This wide-ranging survey takes stock of our institutions' strengths, weaknesses, opportunities, and threats, analyzing how libraries and the very concept of librarianship have been comprehensively transformed over the past few decades.
Fencing out knowledge : impacts of the Children's Internet Protection Act 10 years later / Kristen R. Batch. Washington, D.C. : Office for Information Technology Policy, American Library Association ; Chicago : Office for Intellectual Freedom, American Library Association, . Also online at http://www.ala.org/offices/sites/ala.org.offices/files/content/oitp/publications/issuebriefs/cipa_report.pdf