Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott. Chicago : ALA TechSource, an imprint of the American Library Association, . Offers to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts.
The librarian's nitty-gritty guide to social media / Laura Solomon. / Chicago : ALA Editions, an imprint of the American Library Association, 2013. The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library.
Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections / David Lee King / CyberAge Books/Information Today, Inc., c2012. Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers. This is a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects.