More to explore:
Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott. Chicago : ALA TechSource, an imprint of the American Library Association, . Offers to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts.
The maker movement manifesto : rules for innovation in the new world of crafters, hackers, and tinkerers