Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections / David Lee King / CyberAge Books/Information Today, Inc., c2012. Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers. This is a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects.
Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott. Chicago : ALA TechSource, an imprint of the American Library Association, . Offers to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts.
The librarian's nitty-gritty guide to social media / Laura Solomon. / Chicago : ALA Editions, an imprint of the American Library Association, 2013. The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library.
Getting started with GIS : a LITA guide GIS technology has evolved into a multidisciplinary research and social tool used by everyone. Dodsworth introduces spatial literacy, online mapping programs, desktop GIS software programs and geospatial data. Written as a primer for librarians without previous GIS experience, it includes several hands-on activities that show you how to bring GIS to your library.
Getting started with evaluation / Peter Hernon, Robert E. Dugan, and Joseph R. Matthews. / Chicago : American Library Association, 2014. -- This book presents an overview of evaluation and the types of metrics, linking them to strategic planning and infrastructure.
Beyond book sales : the complete guide to raising real money for your library / edited by Susan Dowd / Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2014. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, share proven strategies.
Google is certainly a useful Internet search tool for general topics, but most of the information available on the Invisible Web can't be found through Google. This book explains the value of the Invisible Web and how to access it. The "Deep Web." The Hidden Web." The "Invisible Web." All of these terms refer to the same thing: websites that cannot be accessed by search engines such as Google or Yahoo.
Neal-Schuman library technology companion : a basic guide for library staff / John J. Burke. / Chicago : Neal-Schuman, an imprint of the American Library Association, 2013. -- This all-in-one guide helps readers contribute to improving institutional performance, boost productivity, and stay connected to the latest library technology topics and tools.