Geared for the corporate communications side of a bigger company, this book takes you through the steps of building a social media strategy into the infrastructure of your business. With collaborative effort of all the stakeholders in the organization and the leadership of a social media “evangelist” backed up by an executive champion, you can develop a comprehensive social media policy, usage guide and an education plan for your organization that will work successfully from the inside out.
The librarian's nitty-gritty guide to social media / Laura Solomon. / Chicago : ALA Editions, an imprint of the American Library Association, 2013. The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library.
Whether you want to diffuse a bad situation before it gets worse, handle a complaint patiently and professionally, satisfy customers and increase sales, or build a long-term relationship with an important customer, here are more than 100 of the most useful and effective words and phrases for dealing with even the most demanding customer’s needs. Check out Bacal's website work911.com for excerpts from more of his books.
Neal-Schuman library technology companion : a basic guide for library staff / John J. Burke. / Chicago : Neal-Schuman, an imprint of the American Library Association, 2013. -- This all-in-one guide helps readers contribute to improving institutional performance, boost productivity, and stay connected to the latest library technology topics and tools.
Google is certainly a useful Internet search tool for general topics, but most of the information available on the Invisible Web can't be found through Google. This book explains the value of the Invisible Web and how to access it. The "Deep Web." The Hidden Web." The "Invisible Web." All of these terms refer to the same thing: websites that cannot be accessed by search engines such as Google or Yahoo.
Using creative challenges and successful processes like “brainwalking” with ideation stations to generate huge numbers of ideas in only minutes, Mattimore inspires teams to think more innovatively. Challenged with only a half hour to help the team (which already spent 3 months) name Ben and Jerry’s new strawberry and fudge ice cream, slang dictionary pages for inspiration resulted in S.N.A.F.U. (Strawberries Naturally All Fudged Up) ice cream. Valuable techniques for real-world challenges.