Some great tips on re-purposing content, but don't forget to diversify your media strategy. If you only offer variants of the same content across all social channels, you risk losing viewership. It's best to keep some content unique to ea. channel.
The 10 Companies Who Control (Almost) Everything We Buy
The Future of the Social Customer. Key takeaway: 75% of consumers trust web reviews as much as personal recommendations. Customers are talking about you on the web whether you're on the social media platforms or not.