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  • Angie Schottmuller

    "Push to Add Drama" [Video] - Brilliant guerrilla marketing!

  • Jonath Jacoby

    TNT is coming in Belgium and want to show it. Incredible street marketing! #ads #TNT

  • Elyse Michelle

    Must watch--Great guerrilla marketing ploy! (Especially for those drama queens...)

  • Sílvia Ricardo

    "Turner Television Network station, TNT Benelux brought a dramatic surprise on a quiet square. The TV station placed a red button in a quiet square in Flanders in Belgium. A flashy arrow hovered above the button that said, “Push to add drama.” Of course very few would even consider it as most individuals passed it by; however, for the people that did have the courage to press it go a wonderfully fun surprise. Their tagline: We know drama. And this is how we announced it." #flashmob #guerrilla

  • Healthy Gourmet Gifts

    A DRAMATIC SURPRISE ON A QUIET SQUARE - To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... Discover here what happened or visit http://www.tnt-tv.be for more info.

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A dramatic surprise on an ice-cold day. To launch Turner Broadcasting’s series and movie channel TNT in the Netherlands a new dramatic piece of the now famous red button was shot in the quiet town of Dordrecht . When innocent passers-by dare to push the button, pure TNT-drama unfolds with a slightly new twist: close ‘participation’ of the public. Strategy was to develop a piece that would allude to the original but feature new situations inspired by TNT’s content.

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A Dramatic Surprise by TNT Netherlands - Dare to press the button? See what'll happen!

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This wouldn't work in Bloomington with all the old ladies that just stare through the two inch cracks in the doors