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    The identity appears in a blue, orange and white color palette inspired by New York City's official colors.

    New Practices New York identity originally designed by Natasha Jen in 2011.

    The identity features a custom-drawn logotype inspired by French vernacular typography.

    The new MIT Media Lab logotype.

    Natasha Jen has designed a new identity for Apex, a non-profit organization providing mentorships and educational programs for underserved Asian and immigrant youth in New York City.

    Paula Scher's distinctive Shake Shack identity has helped launch the fast-casual hamburger chain as a $1.6 billion brand.

    Natasha Jen has designed the new identity for the Vsauce, the popular YouTube network focusing on science and technology.

    Domaine Thomson's new logo

    The New School logo can appear in a variety of configurations.

    The Success Academy identity organizes the letters of the name into rows.

    The symbol for Ten Trinity Square

    Logo for the Philadelphia Museum of Art.

    Refreshed identity for JLL, the global real estate provider.

    The new GLUCK+ name and identity highlights the firm's multi-disciplinary approach and expanding practice.

    The new Sotheby's wordmark.

    Logo for Jigsaw, the production company of the documentary filmmaker Alex Gibney.

    Cooper Hewitt wordmark.

    First Round Capital identity.


    Chameleon-like logotype

    Hackney Laces identity

    Royal Academy of Arts logo.

    Luxembourg Philharmonic Orchestra


    New logo for the Terminal that launched in conjunction with their 100th anniversary.