Santam. Back at ya advert posted Tuesday, 24 April 2012. It requires Nando's to deliver chicken meals to a children's home in Johannesburg. A fantastic counter punch to competitive advertising. Watch all three adverts if you can. www.bizcommunity....
PUT A VERSE ON THE BACK. Wonderful idea-Making one of these and if you looking up at it while you're getting dressed, take one on your way out the door and carry it with you in your pocket all day. When you need it-Pull it out, read it, take a deep breath. Repeat. ♥
This is the second in two television commercials created for South African insurer Santam and featuring British actor Ben Kingsley. The commercial, known as the Real McCoy, was produced by advertising agency King James. Executive Creative Director was Alistair King.