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The National Centre for Domestic Violence launched a new interactive campaign at Euston Station, highlighting the way intervening in domestic violence (in a safe way) can help the victim. Billboards showed a man being aggressive to a woman, beside text asking you to “use your phone to stop this now“, asking you to drag him away at Once on the site you could thumb the man to the right, setting off an effect, moving the man further away from the woman across the billboards.

from Mashable

10 Brilliant Interactive Billboards [VIDEOS]

McDonald's Interactive Billboard

from BuzzFeed

The Most Brutal Domestic Violence Awareness Ads

Great use of eye tracking camera to highlight the secrecy of domestic violence: "It happens when nobody is watching."

Mídia Alternativa/Promo - Fantastic Delites Creative Ambient Advertising

Swedish Armed Forces Who cares? A great campaign about engaging young people in the real world. No like button will help...

Doom "Wall of Shoes" Great #OOH campaign, including a competition to involve people and encourage word-of-mouth