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The 12th season of the MTV series “Made” is adding a social media twist with an expanded name, “Made #DreamBigger.” Variety says it’s the first instance of a TV program actually changing its name to incorporate a hashtag, and MTV told the trade mag that the hope is the hashtag will help drum up more Twitter love.

HBO tries new social TV tactics to build buzz for ‘True Blood’. You can learn more via this interview at The Lost Remote

NBC News has launched an interactive campaign tied to the 50th anniversary of the March on Washington, and Martin Luther King Jr.’s “I have a dream” speech on the steps of the Lincoln Memorial. The NBC campaign, called #DreamDay, asks viewers to record brief messages starting with “I Have a Dream that…”.