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1970's -- by now most people smoked. starting by at least 12 years old if not sooner. the jingle went: "you've come a long way baby - to get where you got to, today... you've got your own cigarette now, baby... you've come a long long way!" __ using women's liberation to cheer on more women smokers with "Pretty" cigarettes. For "Pretty" cancers? uff da! EVE - we know THAT story, eh?