Also on these boards
Here is an interesting article about how some unsuspecting companies have been "going green" in an effort to become more sustainable. This is an example of good corporate citizenship (5413).
This article appeared on the business ethics website after the CEO of Ecomom died of a self inflicted gun wound leaving the company in debt and disorganization. This is a trend and sometimes we are left to wonder how much ethics is ignored by those that oversee many organizations. (4808)
The article raises the questions if social responsibility takes away the focus of the company's mission. Social responsbility may not help the company grow and may reduce revenue. For example, Toms social responsbility falls in line with the company's mission whereas Pepsi tried to launch a "Refresh" iniaitive and ended up losing 10% of sales. 5512
Do CSR programs mirror the values of the culture in which the company is headquartered? In this article the author explores whether the common values associated with Canadian CSR programs; diversity, equality, patience, cooperation, sharing, respect and environmental stewardship are truly unique or more universal in nature. (2786)
This is an article about how Businesses are increasingly using Corporate Social Responsibility programs in their everyday work (3427)
This Forbes article gives four pointers for maintaining business social responsibility and prosperity. 1. Establish Your Social Mission 2. Keep Your Mission Aligned 3. Build a Community 4. Don’t Forget Your Team SID#: 6653
Content, we all say that content is king, but do consumers really have the time to read all that content? Not according to a new survey from FleishmanHillard. The big takeaway here seems to be that coupons (76%) and promotions (59%) still rank highly in the hierarchy of information a company can provide.