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    Every brand has to program itself for consumer relationships on social media. Have a regimented, planned-out calendar of engagement, which is different from your social-campaign calendar," he said. And then practice test-based experimentation.

    • Nicole Bell

      How Brands Can Use Pinterest without Breaking the Law. Article by lawyer Brian Heidelberger

    • Shannon Page

      The Brutal Truth About Social Media: It's OK to Be a Little Antisocial

    • Brent Rapisardi

      Tablets will eventually change the way we watch TV via AdAge

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