The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
Really interesting letter forms simplified down to geometric shapes and negative space. Looks very striking, although not the most legible when letters are placed in context outside of the ordered alphabet.
I love these letters because of how light and cheerful they are to look at. The thin and thick lines add a sense of stability with room for play and goofiness without being over the top. It is the perfect amount of seriousness and playfulness.
An ampersand (or epershand; “”) is a logogram representing the conjunction word “and” — this symbol is a ligature of the letters et, Latin for “and” A selection from the 30065 Ampersands project Title: Wikipedia Ampersands ESPERLUETTE