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  • Kelly Malm

    Percentage Share of Browser and App Users Among Total Mobile Audience

  • Julian Green

    App usage catches up with mobile browsing - Comscore 2012 mobile report

  • Search Engine Land

    comScore has found that penetration of the mobile browser and mobile apps in the US market is roughly the same. While the apps vs. mobile web argument does matter to marketers and developers, most users don’t think the same way. Indeed, a surprising number of people couldn’t tell you the difference between an app and a mobile website anyway.

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Activation: Make Something Happen That Matters So, you’ve got the download and hopefully the push notification opt-in. If not, in-app messaging will allow you to reach all users, and you can message the opted-out audience differently to regain their consideration over time.