Pinterest • The world’s catalog of ideas
from Marketing Land

Google, Apple Control 82 Percent Of US Smartphone Market -- comScore

comScore released its April US mobile market share report. Samsung is the top handset maker, while Android and Apple both saw gains. All other operating systems declined.

from Marketing Land

Report: iPad Still Dominates Web Traffic But Nexus 7, Nook On The Move

Among the gainers are the Samsung Galaxy Tab, Google Nexus 7 (just introduced) and the Barnes & Noble Nook. According to Chitika, the Nook “is now the third-most popular Android tablet, overtaking both the Asus Transformer Pad and the Toshiba Thrive in the past month.” That also means that sales of the Nook (or at least usage) have outstripped the more publicized Kindle Fire.

from Marketing Land

Report: iOS 6 Now On Majority Of Apple Mobile Devices

Only one quarter of Android handsets are running Android 4.0 (“Ice Cream Sandwich”) or above. Most however are still on “Gingerbread,” which is three generations old. This failure to update however is not about Android users; it’s mostly about carrier control over Android. #android

from Search Engine Land

Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes

Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes #AmitSinghal #Google

from Marketing Land

Most Mobile Time Spent In Apps: Google Has Top Reach, Facebook Has Highest Engagement

Top Smartphone Properties by Total Unique Visitors in US (Mobile Browser and App Audience Combined)

from Search Engine Land

3 Mobile Trends Every Search Marketer Must Know

The chart below shows the breakout of mobile clicks on Google between smartphone and tablet as a fraction of total traffic for a sample of our customers. While mobile has a small share of paid clicks in B2B, it comprises between 25-30% of clicks in the automotive and retail sectors. That’s over one in four paid clicks! It is also interesting to note that while the bulk of the increase in mobile traffic is coming from tablets, a significant portion is also coming from smartphones.

from MarketingProfs

7 in 10 Smartphone Owners Access Facebook via Their Device

Facebook is driving engagement via games and application discovery: 16% of mobile Facebook users access the site to play games, and 7% do so to discover mobile apps. Read more:

from Marketing Land

Case Studies: Optimizing For Mobile Can Drive More Conversions At Lower Cost Than On The PC

Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience and take mobile advertising seriousl