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This video describes the effects of social media on society & how marketing can utilize it. There has never been a bigger force for change than technology. It changes everything about the way we live, the way we get around, the way we eat, and even the way we talk to each other. With the rise of social media, the idea of community has changed radically. It's no longer about the people around you. It's anyone, anywhere on the planet that has a shared interest.