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ATEM was formed in 2011 in Hamburg, Germany. The brands name translates into “breath”. It is essential, a part of everyday life you don’t have to think about. Just like a good accessory. It is always with you but never in the center of attention.we created a simple yet bold logotype that seeks to contradict the lightness of the word itself. The bold logotype is combined with a warm color scheme and a lively typographic concept to highlight the brands sense for material and attention to detail.
Academy is a Vancouver, BC based Blast Radius spin-off agency run by former Blast Creative Director and photographer Marcus Eriksson.