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    Gossard

    1942 Spiegel Christmas Catalog

    "...playgirls who are wearing the “No Bra” bra have gotten “hooked” on its new-found liberation and the feeling of freedom it gives them and they don’t want to go back to wearing old-fashioned harnesses..." via Modern Mechanix blog.modernmechan...

    1960s "no bra" advertisement. Interesting that the model still has the slightly-pointed "ideal" shape under her "no bra," along with the strange airbrushing on the low back model's bustline! via The Jumping Frog www.thejumpingfro...

    dk2

    Vintage lingerie

    1953 Exquisite Form advertisement for “the most popular bra in America,” via flickr.