"Some words are what we call 'colorful'. By this we mean that they are calculated to produce a picture or induce an emotion." (109). The point is to not find a fancy word, but to make the audience feel something. If it's a simple, matter-of-fact sentence, leave it as that. But if the word gets too colorful, the audience might find comedy in it rather than a deeper meaning.
'Our first day after moving to the east coast started with a rainy cold day. But just before evening it was a spectacular site with a beautiful rainbow breaking through the clouds. ....wish I had my tripod.' - by Bidyottam Mittra - (the pin via Shawn Bryant, http://www.pinterest.com/pin/258253359854569570/ // via Marshua Hightower Dyer - http://www.pinterest.com/pin/276478864594701957/ )