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He doesn't always shoot beer commercials ... at least, not anymore. After a final ad sending Jonathan Goldsmith on a one-way trip to Mars, Dos Equis will replace him with a new star, Ad Age reports.

He doesn't always shoot beer commercials ... at least, not anymore. After a final ad sending Jonathan Goldsmith on a one-way trip to Mars, Dos Equis will replace him with a new star, Ad Age reports.

jonathan goldsmith, 75 years old. He is one who does all those beer commercials that say he is " The Most Interesting Man in the World"

jonathan goldsmith, 75 years old. He is one who does all those beer commercials that say he is " The Most Interesting Man in the World"

Dos Equis - The Most Interesting Man In The World, via YouTube.

Dos Equis - The Most Interesting Man In The World, via YouTube.

After roughly nine years, the brewer of Dos Equis beer has decided maybe the world's reigning "Most Interesting Man" isn't so interesting anymore.

After roughly nine years, the brewer of Dos Equis beer has decided maybe the world's reigning "Most Interesting Man" isn't so interesting anymore.

Who is the most attractive man in the world? Dos equis finds a way to appeal to any man's inner ego.

Who is the most attractive man in the world? Dos equis finds a way to appeal to any man's inner ego.

STAY THIRSTY MY FRIENDS T-SHIRT Dos Equis Most Interesting Man In The World LRG #OldNavy #GraphicTee

STAY THIRSTY MY FRIENDS T-SHIRT Dos Equis Most Interesting Man In The World LRG #OldNavy #GraphicTee

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