A 30-Minute Copywriting Course from a Master of the Craft, John Carlton
Borrowed from the teachers: At a chapter workshop, begin with giving everyone PostIts. Have five questions about the topic around the room (What do you hope to learn about conversation? What do you enjoy about recruitment? etc.) Let your sisters use the icebreker to participate and don't forget to make sure all the questions were answered at the end!
#5: Captivate Emotions When you are searching for the right picture for your blog post, or creating images for your website, think of single words that convey the message you’re trying to get across. For example, are you promoting opulence, professionalism or newness? Is your product yummy, affordable, hilarious, convenient, lifesaving, etc.? Use images that speak those words.