Think of one medium to execute on, then come up with a ton of different ideas. I want to stretch myself to do this more. I like these, although this truck idea is overdone. But if your audience spends a lot of time on the roads this might be worth doing.
We love really good interactive street advertising. This bright idea is from The Economist has the bulb lighting as someone passes under it. Pinned by Ignite Design & Advertising, Inc. www.clickandcombust.com
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