'Face-Recognition Billboard Displays Ads To Women, Not Men.' Does this mean the business model will change to charging more for displaying an add depending on who is more likely to be present at a given time? Office workers in the AM? School children early afternoon? Stay-at-home-mom's mid-day?
Smart Car “Pong” Gaming Installation ~ created to showcase the responsiveness of the new, third generation, electric Smart Car. Launched at the Frankfurt Motorshow, the installation uses multiple sensors to track the car’s exact position, ultimately controlling each players pong paddle on the giant digital screen in-front of them. A brilliant concept and beautifully executed by the guys at BBDO Germany. #Smartcar #guerrillamarketing
Adidas decided to launch a running shoe to teens in France, a group that doesn't think running is cool, by kidnapping those that tried on the shoes. It's undeniably cool to watch. Check it out, tell us what you think!