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Doctors use of Social Media :: Insight Research Group surveyed 300 primary care doctors in the first quarter of this year, drawing equal numbers from Germany, Italy and the UK. The agency found 69% of physicians said they used some form of social media for work, and 60% said they used Wikipedia professionally. After Wikipedia, the most popular sites were YouTube (used professionally by 18% of respondents), Facebook (5.7%), LinkedIn (4.7%) and Twitter (1.3%).

Fast Companyfrom Fast Company

Facebook's Teenage Exodus, In One Chart

Facebook is a great place to connect with the over 55s, but if the core audience for your health message is under 25, there are better places to put it (Instagram, Snapchat, and Twitter, for three)