CPG marketing lesson #3 from Marilyn Monroe, "If I'd observed all the rules, I'd never have got anywhere." Translation: More than ever brand managers should throw out the rules and take greater risks or let's get at least one risk into a brand plan.
Marilyn by Dennis Stock, 1953. “I'm selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best.” ― Marilyn Monroe