Bar Aurora & Boteco Ferraz present Drunk Valet. To increase awareness about drunk driving, we did an experiment. We put a different valet to park the customers cars: a drunk one. So, as people refused to give up their keys, we delivered our message in the parking ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR. EVEN IF THAT DRIVER IS YOU.
Nike - Chalkbot: Nike tied up with the Tour de France where users and spectators could submit 40 character messages by SMS, Twitter, Web Banners and the Nike Livestrong website. Each message would be send to the Chalkbot, printed on a section of the course, instantly photographed, tagged with GPS coordinates and then emailed to the person who submitted it.
Ad for Lynx body spray in Victoria Station uses augmented reality displayed on a large screen. An angel appears next to the person. This is a brilliant way to get people to interact with a space and a screen as it is non-traditional and breaks the expectations of standard advertising. Also utilises multi-sensory engagement.