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Seth Godin defines a Purple Cow as anything phenomenal, counter intuitive or exciting. This book encourages readers to recreate what remarkable companies have done before them: create products or services that are unique enough to be worth gaining the attention of consumers in the first place.
Based on an extensive five-year study conducted by Collins and a research team he affectionately refers to as "the Chimps," Good to Great defines and analyzes the practices that allowed 11 companies to make the rare transition from solid to outstanding performance. #goodread #entrepneurship #success