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It'd Be Hard Not To Love Chia Seeds After Reading This.
When it comes to package design, one of the most important -- and challenging -- objectives is to appropriately balance brand blocking (so shoppers can find your brand set among competitors) and product versioning (so shoppers can easily find the exact product for which they are looking, once they are in your brand set). Here is a great example of a brand that strikes a perfect balance. And it's done in an interesting, engaging, and highly unique way. There is no hyper-formulaic design.