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Coca-Cola and Ogilvy & Mather Advertising Shanghai won the Outdoor Grand Prix at Cannes Lions 2012 for “Coke Hands” outdoor campaign. Amazingly simple but powerful imagery from the hands of Jonathan Mak Long.

Does it get more summer than this? Awesome design element that captures the season, well done Coke. Via @The Dieline

The Dieline Awards 2011: First Place - Coca-Cola Summer 2010

Coca-Cola Unveils New ‘Negative Space’ Ads, Will Trick Your Eyes -

Coca-Cola Unveils New ‘Negative Space’ Ads, Will Trick Your Eyes via Crew Crew Nothing is new, nothing wrong in that

perfect poster for my film is already made

Very ID: investigation discovery channel. lol it looks like it would be the new poster for their deadly women segment. Great use of negative space in poster design


71 Brilliant, Clever and Inspirational Ads That Will Change The Way You Think

The poster comments on the subject (racism) in a non-direct way, trying to invoke the reader visually into the inevitable conclusion. It has multiple reads, that provoke critical thinking and raise awareness on the subject and its results globally.

Coca-Cola: Plants Make Us Happy | #Advertising

Coca-Cola Plants Make Us Happy Campaign by Ogilvy & Mather, New York, USA. Plants make us happy.

The way the bottles all line up to create a perfectly symmetrical smile shows great use of alignment and the white against the red creates a nice color contrast between the design and the background.

Simplicity, Symmetry and More: Gestalt Theory And The Design Principles It Gave Birth To

proximidad This Coke advertisement uses contrast (white and red color) and repetition (repeat bottles of coke) to strengthen the product. Also its shape looks like a big smile, which is related to happiness.

nice.  art is everywhere, it's all in your vision/composition

Israeli graphic designer and illustrator Noma Bar has created an amazing series of illustrations featured in his book titled 'Negative.

KFC « Burger »/ « Drumstick »/ « French Fries », - Recherche Google

KFC - So good - Burger advertising campaign and the success story at afaqs! Creative Showcase with other related Creatives by KFC and the people behind it.

Faces and Flower - Negative space picture

Coca-Cola Unveils New ‘Negative Space’ Ads, Will Trick Your Eyes >>> Love the new coke ads! The use of negative space is really clever.