More to explore:
Little Red Riding Hood and Moby Dick - In this creative campaign from last year, a Colombian book exchange program promoted itself with the slogan, “Come with a story and leave with another.” Each poster featured a minimally designed but easily recognizable fictional character with a key character from another book hidden in the image.
Wonderful use of negative space. Amazing Poster Series Campaign “Come with a Story and Leave with Another” by Bogota-based graphic design studio Lowe-SSP3. Snow White and Sherlock Holmes, Harry Potter and Troy, Llttle Red Riding Hood and Moby Dick are the protagonists
Two Novels In One Image A brilliant ad campaign for Colsubsidio Book Exchange by advertising agency Lowe/SSP3 that illustrates two different stories within a single image. “Come with one story; leave with another.” - Little Red Riding Hood, Moby Dick (minimalist poster, negative space)