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We all know good metrics are essential to our content marketing strategies, but which ones do we really need to track? Meet the MVPs of the content analytics world, courtesy of our friends at Curata.

7 Experts On Using Social Media To Boost Sales | Out of all the struggles Social Media Marketers face, boosting sales which ultimately justifies the need for an increased budget, is their biggest pain-point. Here, 7 Social Media experts share their tips on Social Media Marketing to boost sales & advice on how to measure your success. Learn more at | Pinterest for Business Tips by Pinterest Expert Anna Bennett


How to Measure Social Media Using Google Analytics Reports : Social Media Examiner

Do you want to see how social media impacts your business? Want to learn how Google Analytics can help? In this article youll discover four ways you can use Google Analytics to measure the impact of your social media marketing. Via @smexaminer.

from Social media and content marketing technology

Social Media Analytics: A Guide on What and How to Measure

Facebook now reports 1.59 Billion users who are active every month. See how that compares to the other major networks! |

from The Gem

Cross Promoting Social Media Platforms to Build Your Audience

Cross-promoting your business’s social media platforms is a simple way to utilize your current followers to expand your audience - without spending a dime.


The Snap Generation: A Guide to Snapchat’s History

Just a little over four years ago, Snapchat was supposedly just an idea that founder Evan Spiegel and friends had while in a class at Stanford. Now...