A new campaign for Colsubsidio Book Exchange by advertising agency Lowe/SSP3 that illustrates two different stories within a single image, “Come with one story; leave with another.” Featuring Disney like Snow White/Sherlock, Harry Potter/Troy, Little Red Riding Hood/Moby Dick.
Another example of Guerrilla advertisment. It is a camera that mocks the process at which a digital camera can produce photographs in comparison and what better place to show the motion off printing the photos then a car window which goes through the same motion. It is also humorous as it looks as though you are the photograph if you are sitting in the taxi.
Resume Design - L'encre et la plume - La touche d'Agathe - Print, painting, ideas, sketch, handmade, font, typographie, business card Croquis, idée, esquisse, ecriture, police d'écriture, carte de visite
No matter what your stage in the book development process, having a grip of solid typography principles can be a helpful asset in the pursuit of quality design and marketing. This the case, here’s a useful infographic that breaks down the basics: