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In the '60s, every girl wanted to look like Jean Shrimpton, the "face" of Yardley Cosmetics. Of all the fashion trends I've experienced, the London Look remains a top favorite of mine.

Yardley of London was the most popular brand of cosmetics!

This was based on the success of Julie Christie's performance in Far From the Madding Crowd.

Yardley Oh de London. I loved this scent in the late 1960's

I had that lipstick/keychain: Yardley of London. Jean Shrimpton - my first style idol in the late '60s.

photos of the 60's | Buttercup Bungalow: Yardley Ads of the 60's and 70's

Vintage Yardley of London Ad

Jean Shrimpton in vintage advertising

Barbie - Yardley of London vintage ad with Barbie

Yardley - I wore it. The lavender, that is.

Lipstick Ad, The London Look by Yardley 1966. "Slicker under, Slicker over, Slicker alone."