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how to create viral marketing content - promote it on social media multiple times throughout the day & email people that same day; make it relevant to a lot of people; find a common idea & combine it with a unique twist that surprises the audience

"In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences." - Tim Frick

"To stand out from the noise you have to be passionate about your customer, create with purpose, invite people into your brand, and lean into the possibilities. Build movements, not campaigns." - Ekaterina Walter