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Entering the presidential nomination process as a distinct underdog, Lincoln was eventually chosen as the Republican candidate for the 1860 election for several reasons. His expressed views on slavery were seen as more moderate than those of rivals William H. Seward and Salmon P. Chase. His "Western" origins also appealed to the newer states: other contenders, especially those with more governmental experience, had acquired enemies within the party and were weak in the critical western states.
I've always liked this picture. JFK was always encouraging Jackie to more involved with the media and PR but here it's JFK who looks slightly uncomfortable and Jackie who appears more relaxed.